Connecting Outlook to the CRM: the cost of the gap
Every month the inbox and the CRM stay apart costs Containerised Freight about
$0
Every number is editable in Your numbers. Defaults are labelled estimates.
If you can see this message, WordPress has blocked this page’s script, so the figures cannot calculate.
Executive summary
The CRM is adopted and working. The gap is between Outlook, where selling happens, and the CRM, where it is recorded. Phase 1 closes it with Outlook integration, the Notetaker, pipeline and follow-up agents, and Sidekick, in 90 hours.
More deals won
0%
0%
Faster close
0 d
0 d
Time back to sell
Break-even
$0
$0
What we heard
From our calls over the last 12 months. Each point shows who raised it and when.
- CRM live since late 2025; 14 users on 10 licences. Brad Tuck, 15 Feb 2026
- Selling runs through personal Outlook mailboxes and Teams. Jimmy Kassis, 1 Sep 2026
- 400 to 500 shippers in the market, about 100 in active conversation. Dennis Gregory, 1 Sep 2026
- Deals are measured in TEU, not dollars. Jimmy Kassis, 15 Feb 2026
- Emails copied into the CRM; meetings logged twice. Jimmy Kassis, 1 Sep 2026
- Meetings missed in the CRM, so reports understate activity. Petrina Wicks, 1 Sep 2026
- Follow-ups held in people’s heads. Dennis Gregory, 1 Sep 2026
- Teams calls rarely recorded; notes handwritten. Jimmy Kassis, 1 Sep 2026
“I actually forget to put them into the CRM.”Petrina Wicks, requirements call, 1 Sep 2026
- Reporting is only as good as what gets entered. Jimmy Kassis, 1 Sep 2026
- During leave, account history sits in one inbox. Jimmy Kassis, 1 Sep 2026
- Reps sell and fight fires on existing accounts at once. Jimmy Kassis, 1 Sep 2026
“You can’t just burn that person because a couple of years down the track, it’s back to their turn in the market.”Dennis Gregory, requirements call, 1 Sep 2026
- Cover more opportunities with the same people. Dennis Gregory, 1 Sep 2026
- About 20% more customer interactions per rep. Dennis Gregory, 1 Sep 2026
- A governed soft launch of AI before customer service in 2027. Dennis Gregory, 1 Sep 2026
Market context
The cost of the gap
Two lenses are counted. Two are left out so the case rests on the conservative drivers.
Deal flow
Follow-ups become dated tasks automatically, so deals close sooner and more often.
Admin
Emails, meetings and call notes log themselves against the right account and deal.
Insights
Exception reports before one-on-ones, and an executive TEU pipeline built on complete data.
Customer experience
Consistent follow-up, one-click customer history, no dropped threads during leave.
What changes for your team
The same three drivers as the calculator below, read as what they mean for the people doing the selling.
Time kills deals
When email and meetings log themselves, a rep replies to a live enquiry in minutes, not at the end of the week. At 4 hours reclaimed a week, that is +0% more selling time per rep, on top of faster and more accurate replies to every customer.
Full week
4 h back
Every sales person now has a PA using agentic AI: a sales support agent
The pipeline and follow-up agents catch the promise a rep would otherwise forget, draft the next step for review and flag a deal before it goes cold. Modelled as win rate moving from 25% to 30%, worth $0 a year.
0%
0%
Grow the pipeline before you grow the team
Hours returned across the team come to about 0.6 FTE a year, capacity you would otherwise hire for. At that rate the next sales hire can wait about 0 months, before ramp-up time is even counted.
reference
0.6 FTE
“Sales support agent” means the Phase 1 pipeline and follow-up agents, detailed in the AI capability map. Figures are illustrative, driven by the sliders in Your numbers.
Your numbers
Pick a scenario, then replace any default with your own. Inputs stay in this browser.
Investment
CRM seats
Existing licences; not part of this decision.
AI, all capabilities
a year. 40,000 credits a month covering Notetaker, agent and Sidekick. Subject to monday.com pricing.
Work Perfect Phase 1
90 hours, one-off.
Year by year, from go-live
| Year | Share of full benefit | Value | Cost | Net | Cumulative |
|---|
Solution and architecture
Phase 1 connects Outlook to the CRM and switches on the AI your team asked for. More agents follow every two to three months.
Outlook integration
Emails and meetings link to the right account and deal. Book meetings from the CRM in one step.
Notetaker
Teams calls and in-person voice debriefs summarised into the deal, with actions.
Pipeline and follow-up agents
Flag stalled deals and stage changes, turn email promises into dated tasks, draft follow-ups for review.
AI capability map
21 capabilities, each tagged to the value it creates. Filter by phase or by the lever it moves.
Capabilities described from monday.com product documentation as at September 2026. Availability on Aurizon’s plan, rollout timing and AI credit use to be confirmed with monday.com at renewal.
Permissions, data flows and AI processing are under Aurizon Cyber review. This page makes no claims on those; they will be confirmed in writing through that review.
Timeline
Hatched weeks: Christmas shutdown (Closed). Diamonds: milestones.
Existing clients
Work Perfect delivers monday.com and AI-enabled workflows across mining, marine and industrial services.
Prepared by
Steve Derviniotis
Head of AI Solutions, Public Sector and Enterprise, Work Perfect
monday.com Aurizon CRM and Outlook Evaluation by Work Perfect, 29 September 2026. Figures recalculate in your browser; inputs are stored on this device only.
Functional requirements and backlog
Priority: Must, Should, Could.
| ID | Requirement | Raised by | Phase | Priority |
|---|
Non-AI items for later releases. AI agents and apps for Phase 2 and the roadmap are in the AI capability map.
| Item | Value | Dependency | Indicative timing |
|---|
Assumptions and sources
| Item | Default | Basis | Type |
|---|---|---|---|
| Revenue per TEU | $630 | FY26 transport revenue of $150M divided by 237,000 TEU. Blended across corridors; Aurizon finance to confirm a sales yield. | Derived |
| Average deal size | 650 TEU a year | Deal records in the CRM build sat around 700 to 900 TEU (Jack Beehan, Work Perfect, CRM handover, 22 Oct 2025). Top-deal threshold for the executive view is 2,000 to 3,000 TEU (Jimmy Kassis, 15 Feb 2026). Jimmy to confirm. | Assumption |
| Quota-carrying reps | 6 | Sales team named across our calls, including the open role (Dennis Gregory, 1 Sep 2026). | Assumption |
| Opportunities, current win rate, current days to close | 8 a month, 25%, 90 days | Placeholders pending a CRM pipeline report. These drive most of the result. | Assumption |
| Win-rate uplift | 5 points, 25% to 30% | Work Perfect assumption from tighter follow-up and deal insight. Dennis estimated about 20% more interactions per rep (1 Sep 2026). | Assumption |
| Days removed from close | 10 | Faster follow-up from automatic task creation. Work Perfect assumption. | Assumption |
| Admin hours saved | 4 a rep a week | Field sales research puts admin and data entry near 8 hours a week (SPOTIO, 2026); Forrester’s study of monday.com found 3 hours a week per user (2019, commissioned by monday.com). | Benchmark |
| Saved time redirected to selling | 50% | Forrester’s conservatism factor: not every saved minute becomes selling time. | Benchmark |
| Contribution margin | 35%, fixed | Extra TEU into spare capacity carries mostly variable cost. Aurizon finance to replace. | Assumption |
| Benefit ramp | One sales cycle | Benefits build evenly from PROD go-live and reach full value after one current sales cycle (the “current days to close” input). 52 working weeks a year. No separate risk adjustment. | Assumption |
| Loaded cost per rep hour | $85 | Indicative for Australian B2B sales roles including on-costs. | Assumption |
| AI, all capabilities | $7,800 a year | 40,000 credits a month from one shared pool at about A$650 a month on an annual plan. Covers Notetaker (about 120 credits per recorded hour), the pipeline agent and Sidekick. AI pauses at 100% of the allocation, with no overage charges; alerts at 80% and 100%. Credits used during DEV build and testing come from the same pool. Indicative list pricing, excluding GST, subject to monday.com pricing, which can change. | Vendor list |
| Work Perfect services | 90 hours at $300 | Phase 1: discovery, design, DEV build, testing, PROD deployment, training and two weeks of hypercare. Excluding GST; confirmed in the formal proposal. | Estimate |
| AI capabilities | 21 listed | From Work Perfect’s capability matrix for Aurizon (September 2026), based on monday.com product documentation. Availability on Aurizon’s plan, rollout timing and credit use to be confirmed with monday.com. | Vendor docs |
| Built-in CRM AI | No credits | Timeline summary, AI email assistant and deal insights are built into monday CRM and, per monday.com documentation, do not consume AI credits once AI is enabled. To be confirmed with monday.com. | Vendor docs |
| CRM seats | Already active | Existing licences; not incremental to this decision. | Excluded |
| Selling capacity per rep | Hours saved / 38 | Admin hours reclaimed as a share of a standard 38-hour week. Illustrative measure of capacity, not a headcount claim. | Derived |
| Next hire delay | FTE gained x 12 | Hours returned across the team, expressed as a fraction of one full-time role (see FTE row), multiplied by 12 months. Illustrative: assumes that fraction substitutes directly for new headcount, before any ramp-up time for a new hire is counted. | Derived |
An illustrative model based on your inputs, Aurizon’s published results and published benchmarks. A framework for your own business case, not a guaranteed return.
Published sources
- Aurizon Annual Report 2025-26: Containerised Freight transport revenue $150M, up 32%; TEU up 25%.
- Aurizon FY2026 results, ASX announcement, 17 Aug 2026: EBITDA breakeven expected in FY27.
- Investing.com summary of Aurizon FY26 investor slides: 237,000 TEU in FY26, from zero in FY22. Secondary source.
- Kalkine summary of Aurizon H1 FY26 results: utilisation 69% against a historical level of about 82%. Secondary source.
- Railfreight.com, 22 Sep 2026: 16% of non-bulk and 70% of bulk freight by rail, from BITRE data.
- SPOTIO, sales statistics 2026: field rep admin and data entry near 8 hours a week.
- Forrester Consulting, The Total Economic Impact of monday.com, 2019, commissioned by monday.com.
Work Perfect derivations
- Revenue per TEU: $150M divided by 237,000 TEU, about $630.
- Capacity gap: 237,000 TEU at 69% implies about 343,000 TEU of capacity; 82% of that is about 282,000 TEU, a gap of about 45,000 TEU, or about $28M at $630. Mixes an H1 utilisation figure with full-year volume, so treat as indicative.
Aurizon and Work Perfect calls
- 17 Jul 2025, monday.com demo: Tom Orth, Dennis Gregory, Jimmy Kassis, Petrina Wicks, John Tona, David Norris, Sonja McKeddie.
- 22 Oct 2025, CRM iteration 2 handover: Jimmy Kassis, Petrina Wicks, Jack Beehan (Work Perfect).
- 30 Oct 2025, CRM training and dashboards handover: sales team, Jack Beehan.
- 15 Feb 2026, monday.com check-in: Brad Tuck (monday.com), Jimmy Kassis, Sonja McKeddie.
- 28 Aug 2026, scoping call: Sonja McKeddie, Steve Derviniotis.
- 1 Sep 2026, requirements and use cases: Dennis Gregory, Jimmy Kassis, Petrina Wicks, Sonja McKeddie, Steve Derviniotis.
- TEU: twenty-foot equivalent unit. One standard 20-foot container is 1 TEU; a 40-foot container is 2 TEU.
- DEV and PROD: the development environment where changes are built and tested, and the production system your team uses day to day.
- Contribution margin: revenue left after the variable costs of carrying it.
- Payback: months after go-live until cumulative value exceeds cumulative cost.
- AI credits: monday.com’s unit for AI usage, drawn from one monthly pool shared across users and AI features.